Sidas Expands Partnership with UTMB WS
Sidas Strengthens Partnership with UTMB World Series to Support Runners’ Foot Care Needs
UTMB World Series is proud to expand its partnership with Sidas, a leading specialist in foot care solutions for athletes. Already an established partner in French UTMB® events, Sidas has committed to a three-year collaboration that will extend across European races in 2025—including the prestigious HOKA UTMB® Mont-Blanc, home of the UTMB World Series Finals. By 2026 and 2027, this partnership will encompass the entire global UTMB World Series circuit, ensuring trail runners worldwide receive the best foot support before, during, and after their races.
Elevating Runner Comfort Through Innovation
As the official foot care provider for the UTMB® World Series, Sidas will deliver expert guidance and tailored solutions, helping runners safeguard their performance and prevent injuries. Through the “No Finish Line Without Footcare” awareness campaign, athletes will gain access to personalized foot care protocols, on-site advice, and innovative comfort solutions from Sidas’ global team of specialists.
François Duvillard, CEO stated:
“Our mission since 2020 has been clear—educating runners about foot preparation in ultra-trail racing. With UTMB® Group’s support, we’re excited to elevate this commitment and provide athletes with the tools they need to perform at their peak.”
Céline Prévost, UTMB Group Commercial Director, shared:
“Our collaboration with Sidas has evolved over the years to ensure runners have the best foot care solutions available. Expanding this partnership across the UTMB® World Series aligns with our shared vision of delivering optimal preparation and race experience.”
A Legacy of Footcare Excellence
Founded in France in 1975, Sidas has revolutionized foot comfort for athletes, beginning with custom ski insoles. Today, the brand serves runners worldwide in over 45 countries, driven by its core values of passion, performance, and commitment.
With a longstanding relationship with HOKA UTMB Mont-Blanc and direct involvement in supporting European UTMB® events, the company aims to continue empowering trail runners to optimize their foot care, reduce injury risks, and enhance overall race experience.
In 2025, Sidas will support athletes at 23 European UTMB® World Series events, ensuring every participant has access to expert foot care solutions for peak performance.
For more information, visit Utmb.world.
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