UTMB – Strava Collaboration
UTMB – Strava Collaboration : UTMB® World Series, the global circuit for trail runners, and Strava, the leading digital platform for active people, have today announced a strategic global partnership and released a joint data story exploring the evolution of trail running. The initiative comes as both brands aim to better serve the trail running community by delivering innovative, immersive, and community-driven experiences. Key features of the collaboration include: UTMB® World Series and Majors featured on Strava: UTMB® World Series Majors and Finals will reinforce their presence on Strava, in…
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